Truth Initiative

Branding, Print

Legacy, a non-profit public health organization dedicated to making tobacco a thing of the past, decided to rebrand the organization in part to leverage the recognition of its successful truth® campaign.

To bring its new identify to life, Truth Initiative asked us to develop a look and feel for the brand. We codified brand guidelines, managed and directed a photo shoot that yielded a library of brand-defining images, and designed a collateral system.

We worked with Russ Quackenbush to create a library of lifestyle imagery with a vitality that stands apart from the staid stock photography used in the cause marketing space.

Program Ads

Square folded brochure.

Stationary system.

White paper templates.

Infographic about smoking and pets.

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