Middle Ground Farm

Branding

The conversation surrounding food often puts people on opposing sides. We helped Middle Ground Farm define a brand that’s all about bringing people together.

Conversations of all kinds have become increasingly polarized. Food is no exception. Big ag versus small farmers. Conventional versus organic. The food fight is real. When Lorig Hawkins decided to start a farm east of Austin, she knew she wanted to produce more than just fresh vegetables. She also wanted to cultivate a fresh perspective. The result is Middle Ground Farm, community supported agriculture with a mission of bringing the whole community together. We worked closely with Lorig to define her brand in a way that communicates her positive and inclusive farming ethos. She’s the future of farming in more ways than one.

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