Middle Ground Farm

The conversation surrounding food too often puts people on opposite sides. We helped Middle Ground Farm cultivate a brand that’s all about bringing people together.

The world feels more polarized than ever. Even food has become a hot-button issue, often putting people on opposing sides. Big ag versus small farmers. Conventional versus organic. Fresh and local versus convenient and affordable. So when Lorig Hawkins started a farm east of Austin, she knew she wanted to provide more than just fresh vegetables. She also wanted to provide some fresh perspective. The result is Middle Ground Farm, community supported agriculture that seeks to bring the whole community together. We worked closely with Lorig to create an identity, messaging and other materials that communicates her positive and inclusive farming ethos.

Identity Breakdown?

Logo versions, colors, type, etc.?


Respect & Vegetables T-shirt


Canvas Bag

Bumper Sticker