We re-designed the entire line of products in a way that would signal flavor differences, create a consistent voice on the shelf and invite a new audience to try the hummus and artisan dips.
“The Butler Bros helped create and define the Zilks brand. Our engagement with their team was truly a rich experience.”
— John Anderson, Zilks Foods Inc., Founder & COO
Bringing the Zilks brand position to life led to a special product idea — bacon hummus. What creates more of a feel-good moment than bacon? It was all about bringing new customers into the world of hummus.