We produced and filmed a backyard picnic to capture the feel-good spirit of the brand and show the grub in action. It’s not rocket surgery to eat this stuff. But we wanted to highlight the products as condiments.
Logo and tagline.
We started by re-designing the packaging for the entire line of products in a way that would signal flavor differences between products, create a consistent voice on the shelf and invite a new audience to try the hummus and artisan dips.
“The Butler Bros helped create and define the Zilks brand. Our engagement with their team was truly a rich experience. From initial conception to launch and public relations, they added value and expertise the whole way.”
— John Anderson, Zilks Foods Inc., Founder & COO
The custom WordPress site lets Zilks’ non-techy staff spread feel-good moments and brand news with the ease of dipping a chip in some salsa.
Bringing the Zilks brand position to life led to a special product idea – bacon hummus. What creates more of a feel-good moment than bacon? It was all about bringing new customers into the world of hummus.
Photo slideshow of some fun stuff we did for Zilks.