To bring its new identify to life, Truth Initiative asked us to develop a look and feel for the brand. We codified brand guidelines, managed and directed a photo shoot that yielded a library of brand-defining images, and designed a collateral system.
We worked with Russ Quackenbush to create a library of lifestyle imagery with a vitality that stands apart from the staid stock photography used in the cause marketing space.
Square folded brochure.
White paper templates.
Infographic about smoking and pets.