Seeking to meet a growing need for science, technology, engineering, art and math (S.T.E.A.M.) education, the leadership of the Austin Children’s Museum (ACM) made the bold decision to evolve their entire offering. We began our work with the ACM team by convening a lab for engagement with ACM staff and community stakeholders to vision how the brand could evolve. We led renaming, identity redesign and brand restyling, as well as production efforts on the launch film. Our collaboration produced outstanding results, with a 480% increase in memberships and a doubling of admissions from 2013 to 2014.
Academy Award Winner Matthew McConaughey lent his voice to our launch film.
“Working with The Butler Bros helped give us the courage to transform as an organization. They created a great brand and were authentically part of the process that helped us clarify who we are and what we stand for.”
—Mike Nellis, Thinkery, Executive Director