Thinkery

Branding, Film, Naming

The Austin Children’s Museum wanted to become known as a “foundry for the next generation of problem solvers.” Signaling the shift would take more than just a new building.

Seeking to meet a growing need for science, technology, engineering, art and math (S.T.E.A.M.) education, the leadership of the Austin Children’s Museum (ACM) made the bold decision to evolve their entire offering. We began our work with the ACM team by convening a lab for engagement with ACM staff and community stakeholders to vision how the brand could evolve. We led renaming, identity redesign and brand restyling, as well as production efforts on the launch film. Our collaboration produced outstanding results, with a 480% increase in memberships and a doubling of admissions from 2013 to 2014.

Launch Film

Academy Award Winner Matthew McConaughey lent his voice to our launch film.

Thinkery building feature Thinkery logo
Thinkery Logo & Tagline
Alternate Logo and Sample Print Ad
Magazine Spread about the Thinkery
Thinkery Icon Pattern

“Working with The Butler Bros helped give us the courage to transform as an organization. They created a great brand and were authentically part of the process that helped us clarify who we are and what we stand for.”

—Mike Nellis, Thinkery, Executive Director

Thinkery T-shirts
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