We were commissioned to design the program for the inaugural TEDxAustin event. The theme was PLAY BIG. Our idea for designing and manufacturing the program involved a lot more than a Mac, a graphic designer and a local printer.
“Making of” the TEDxAustin program.
Once people realized they were holding a true expression of “playing big,” we heard a pretty cool ripple travel through the crowd. And Austin Kleon immortalized the idea in post it notes like only he can.
“Two members of the team have used an expletive as an adjective to describe its greatness. It rhymes with truckin’.”
— Kelley Burrus, TEDxAustin, Co-Producer