We were commissioned to design the program for the inaugural TEDxAustin event. The theme was PLAY BIG. Our idea for designing and manufacturing the program involved a lot more than a Mac, a graphic designer and a local printer.

“Making of” the TEDxAustin program.

Once people realized they were holding a true expression of  “playing big,” we heard a pretty cool ripple travel through the crowd. And Austin Kleon immortalized the idea in post it notes like only he can.

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“Two members of the team have used an expletive as an adjective to describe its greatness. It rhymes with truckin’.”

— Kelley Burrus, TEDxAustin, Co-Producer