We worked directly with founder Clayton Christopher to help manifest a brand that matched the product’s friendly, octogenarian authenticity. From evolving the brand positioning and creating a new web experience to producing broadcast work and creating the brand’s first graphic standards, we got Sweet Leaf Tea gussied up for a national audience and a high-dollar sale.
This short video tells the story of the Sweet Leaf brand from its humble beginnings of crawfish pots and garden hoses to its meteoric rise through the natural food ranks.
The custom font we designed was inspired by the label and carries the name “Granny’s Hand.”
Select spreads from a brand positioning book.
Van wrap system. Take note of which way the condensation on the bottle is running.