College Board + Khan Academy

Advertising, Film

We worked with College Board and Khan Academy to introduce Official SAT® Practice, a personalized practice platform designed to help every student show up ready for test day.

College Board, the makers of the SAT, and Khan Academy, the people revolutionizing online learning, joined forces to launch Official SAT Practice — a free practice platform that makes the best test prep available to all. But how do you get students excited to practice for the SAT? To help us answer this, we turned to students themselves. As part of our development process, we brought in high school juniors and seniors to work alongside teams from College Board and Khan Academy. We learned that feeling “comfortable” and “like they have an edge” were big motivators for students, and those insights became the inspiration for a video to amplify the new platform.

The video features a heroic group shot of students on their way to take the SAT, each walking with the same confidence of a professional athlete on game day. Created in collaboration with renowned production company Tool of North America and director Steve Mapp, the video invites students into practice by showing them what it looks like to be ready on test day.

Credits:

Creative Directors: Adam Butler and Marty Butler
Executive Producer: Erik Enberg
Creatives: Erik Enberg and Jeremy Spencer
Producers: Christine Lopez and Jeremy Spencer
Designer: Craig Crutchfield

Production Company: Tool of North America
Director: Steve Mapp
Managing Partner, Live Action: Oliver Fuselier
Executive Producer: Robert Helphand
Producer: Valerie Gomez

Editorial Company: Cut + Run
Editor: Pete Koob
Assistant Editor: Christopher Kasper
Producer: Michaela Ramires
Executive Producer: Deanne Mehling

Post-Production: SPY
Executive Producer: Lori Joseph
Colorist: Carey Burens
Flame Artist: Darren Orr

Song: “Jungle” by X Ambassadors

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