We began working with the LIVESTRONG foundation in 2007 as they enlarged their focus from survivorship issues to include an organizational focus on making cancer a national priority during the 2008 presidential election. The “UNITE” campaign was the result and this print piece was a highlight.
Many don’t know that LIVESTRONG was the center of gravity for a network of young adult cancer organizations that span the US. In addition to granting many of them into existence they also founded the Young Adult Cancer Alliance. 170 organizations all focused on one goal – raising survival rates for 18-40 year olds. This campaign united their voices.
“Break Cancer” campaign case study video.
“They understand the creative process, and more importantly, they understand how to tell stories. They value their family, their quality of life and their clients. This mission-driven approach allows them to focus on clients and issues that are of personal interest to them, which creates an unparalleled level of commitment.”
— Doug Ulman, LIVESTRONG, President & CEO