Legacy Foundation


Cigarette butts are the number one littered item on America’s beaches and waterways. Most smokers think they are harmless, biodegradable bits of paper. Our PSA campaign sets the record straight.

We created the bilingual “Rethink Butts” PSA campaign with Legacy, the nation’s largest tobacco control non-profit, to educate the public on the micro-menace of cigarette butt litter. Leave No Trace came on board to help spread the word and support this campaign with remediation and education programs. Creatively, we collaborated with Ronny Northrop on script and concept development. Once the TV concept was solidified we were very fortunate to work with Psyop LA to make it come to life. They poured their hearts, minds and considerable render farm into this work, and it shows in every frame. Radio creative was produced with lots of foley love at the Sound Lab in Austin.


TV Credits

Creative Directors: Marty Butler / Adam Butler
Writers: Ronny Northrup / Adam Butler
Spanish Translation: Rima, Gabriela Rives
Art Directors: Marty Butler / Ronny Northrop
Producer: Tim Willison
Spanish Language Producer: Myra Spector
Director: Psyop
Executive Producer: Luisa Murray
Producer: Minh Ly
Creative Director: David Chontos
Designer: Lilit Hayrapetyan
Matte Painter: Andrew Park
Lead Flame: Kim Stevenson
Compositor: Jonathan Iwata
3D Lead: Stephen Delalla
Modelers: Brianne Meyer, Kevin Manning, Danka Chiang
Animator: Victor Garza
Lighters: Stephen Delalla, Jonathan Iwata
GFX: Jason Mortimer
Sound Design Company: ESR Studios
Sound Designer: Eric Ryan

Radio Credits

Creative Directors: Marty Butler, Adam Butler
Writers: Ronny Northrup, Adam Butler
Spanish Translation: Rima, Gabriela Rives
Producer: Tim Willison
Spanish Language Producer: Myra Spector
Sound Design Company: The Sound Lab
Sound Designer: Steve Metz / Travis Wurges

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