Legacy Foundation

Too often, we think of smokers as people who can’t kick their “nasty habit.” But smoking is an addiction that most smokers are desperate to overcome. What if love is the secret sauce for helping them quit?

Only 6% of people who attempt to quit smoking are successful each year. And it takes an average of 11 quit attempts before they succeed. We wrote, produced and directed this film to let smokers and non-smokers know what it really takes to quit. Released the week before Valentines Day the video was pushed with the #LoveYourQuitter tag in social media. All to build a digital bridge of compassion between smokers and their loved ones. Don’t quit on your smoker.

We helped push the #LoveYourQuitter message via emailers, banner ads and a Legacy site takeover.