Legacy Foundation

We’ve designed a brand system that enables Legacy, the nation’s largest tobacco control non-profit, to send consistent signals to a wide variety of stakeholders.

You may know them from their famously effective truth campaign, their brilliant smoking cessation program Become An EX, or, another of our recent collaborations with them, MenthLab.

Legacy brand film.

Legacy Ads: Tobacco is a Productivity Killer and Tobacco Thrives on Poverty

Print ads.

  • Agitate for Life Stencil Mark
  • Agitate for Life Booklet Cover
  • Agitate for Life Booklet Spread
  • Agitate for Life Items and Instagram Photos

Internal Culture Consulting

CMO Eric Asche wanted to strengthen the internal culture of the Legacy marketing team. Under his direction we branded an event series and created a guide book  to reinvigorate staff and surface the vitality of Legacy’s mission. The Agitate For Life theme speaks to never resting on laurels when ROI is literally human life.

Smoking rates are 70% higher in lesbian, gay, bisexual and transgender (LGBT) communities. The tobacco industry has long held LGBT communities in a cynical embrace—this is one of several factors contributing to a massive public health disparity. We produced and directed this film on smoking in LGBT communities for Legacy to use in earned media outreach, at events and to empower sharing of this issue via LGBT leadership and communities nationwide. The film also serves as a companion piece to the Legacy dissemination report “Tobacco Control in LGBT Communities,” which we designed.

  • Legacy Brand Brochure Cover
  • Spread from Legacy Brand Brochure: We Stand for Longer, Healthier Lives
  • Spread from Legacy Brand Brochure: We Stand for Longer, Healthier Lives
  • Spread from Legacy Brand Brochure: We Stand for Longer, Healthier Lives
  • Spread from Legacy Brand Brochure: We Stand for Longer, Healthier Lives
  • Annual Report cover
  • Annual Report Spread
  • Annual Report Spread
  • Legacy Report Covers
  • Legacy Business Cards

Photo slideshow of Legacy print collateral, including brand brochure, reports and business cards.

  • Legacy Truth Tee Concept
  • Legacy Truth Tee Concept
  • Legacy Truth Tee Concept

Truth Tees

Working with facts around the environmental impact of cigarette butts we designed a series of tee shirts to be distributed on college campuses around Earth Day. The broader messaged “Misery Loves Company” tee shirt was a big hit at SXSW 2012 while activating a VANS partnership.

“Nicotine: Priming Addiction Pathways” film.

Press