We’ve been producing, directing and editing content since the day we opened our doors 10 years ago. We love the process and we believe in the product. Everyone needs a Brand Film.
Our first Brand Film production was in 2002 on a project for Rudy’s BBQ. It was very raw and oh so real. We cut it down to create a campaign of :30 second TV spots. They worked. They drove sales increases and have yet to be retired from the Rudy’s marketing playbook almost a decade later. We didn’t know we were making “brand films” then. We were collapsing the strategic planning discipline with the creative development discipline out of necessity. We had just formed our shop and the budgets were small. It was just Marty and I, a Canon GL2, a 35mm still camera, going crazy on a road trip. We put the money into original music and post. In the end, we discovered a method of working that is very hands-on and, frankly, we’ve never walked away from it. We just gave it a name – Brand Film.
So what is a Brand Film? It’s a strategic, stylized documentary about your brand. The story is authentic and compelling because you, your product and/or service is authentic and compelling. You do your part. The film does its part. Your narrative already exists. The emotion is there. It is all waiting to be captured. We use our deep understanding of messaging to outline the film’s potential plot, cast real people and draft the questions we will ask the cast. We scout the locations. Then it’s the discipline of production and the skill of film making. In the end, you receive much more than a strategic 3-5 minute film that deftly communicates your value to the world, you also have content that can live:
- Online – your home site as the “about us” section, promotional micro-sites, blogs, podcasts, e-mail, social networking sites, affiliate sites;
- On air – TV spots, infomercial content, radio spot from audio, press outreach, and b-roll for news media;
- On the road – sales kits, investor relations materials, trade show presence.
Today we are a branding firm and production company under one roof. We’ve refined our processes. We added employees and partners across the production spectrum. Our Brand Films always benefit greatly from the world class film talent Austin houses. At various times we’ve had internationally acclaimed writers, directors and documentarians set up shop and work with us. Let’s make a Brand Film for you.