How did we help the Blood Center of Central Texas launch a whole new name and brand? It’s kind of a long story, but thanks to the excellent reporting of Clarisa Ramirez you can read the shorter (and more interesting) version of the rebrand in this month’s issue of Austin Monthly. Check it out online and on newstands now.
Getting to work on a tequila brand is rewarding enough. So getting that work featured in Communication Arts’ Exhibit section is just the lime on top of our paloma. Check out the full write up here. And if you need a last-minute gift idea, Tequila 512 will fit in most stockings. Just sayin’.
Our friend Christian Helms made sure craft beer design would be discussed during Austin Design Week. Join he, Marty Butler, Mike Woolf and Jose Canales for Craft By Design, a panel where they’ll discuss the outside of the can/bottle and have some of what’s inside too. It all takes place this Monday, November 7 from 6 to 9 pm at Austin Beerworks. Learn all about it and register here.
Last week, Adam and Marty were proud to serve as masters of ceremonies for this year’s Esca Bona, the annual conference of entrepreneurs, technologists and business leaders working to fix our broken food system. It was three days filled with inspiring talks, lively panel discussions and interesting collaborations. If you missed it or just want to re-live it, videos of the livestream for day 1 and day 2 are now up and ready to consume. Dig in, y’all.
We got together with our friends at Real Ale to celebrate the launch of Axis IPA. The name is an homage to the Axis deer, which like any IPA has its roots in India, but has found a home in the Texas Hill Country. We designed the tap handle and icon to help separate this big, juicy beer from the growing IPA herd. Learn more about it here. You can find it on tap at fine watering holes across Texas and in our conference room. Five o’clock meeting, anyone?