Alex Bogusky was not paid to wear our tee in his profile as one of the 30 most influential people in media, advertising and marketing, found in the 30th anniversary special edition of Adweek. He knows what it’s like to run your own shop. Vacillating between running your own business and building other people’s businesses and having a life is a trick. One we wouldn’t trade for anything in the world, frankly. Alex gives both praise and promotion to the small agency ethos in this Ad Age piece. At a time when everyone could use a boost, we say, “Thanks, Alex” and “Listen up, CMOs.” To cut to the quick – would you rather have entrepreneurs working for you or employees of a large public company?
When we founded The Butler Bros in 2002, we did so in large measure to work directly with business owners. To truly co-create their businesses, not just their communications.
Year after year, that’s what we get closer to doing. And we do it for more inspiring people with more important missions every year, as well. And that just kicks ass. It creates the energy we need to be creative. And it fuels our deep need to help the good guys win.
One thing that all entrepreneurs have in common are the days when we wonder if the dreams will ever coalesce into reality. We are too forgetful of the evidence that we are on the right path.